Founders / Fighters

VSL Fighting Founders

Joey Valle (Founder/CCO)

As a trainer and undefeated boxer, Joey recognizes the demands of training from both sides of the mitts. Having boxed since the age of 15, he holds undefeated amateur and professional records, has won the New York Golden Gloves, and holds the fastest Golden Gloves knockout record at just six seconds. His lineage in the sport is equally notable, as both his father (Victor Valle, Jr.) and grandfather (Victor Valle, Sr.) are prominent figures in the boxing scene. Joey weaves together his longstanding family history with the sport, fighting experience, and trainer expertise to contribute to the innovative ideas at VSL.

Stephane Smarth (Founder/COO)

With a “go big or go home” mentality, Stephane brings his aspirations of greatness to both his fighting career and the VSL mission. Having been a natural athlete since childhood, he partook in numerous sports until finally discovering his true calling in the ring. As an emerging talent in the rapidly growing sport of Muay Thai, he has already earned two amateur titles in New York—with no signs of slowing down. He is a visionary who, using his constantly expanding knowledge of combat sports, is always raising the bar past its limits when devising new products for VSL. 

Jim Lyman (Founder/CEO)

Having trained at some of New York City’s premier boxing gyms,Jim has a deep appreciation for combat sports that stems back to his teens as he has trained under iconic boxing figures like Hershel Jacobs. He melds an old-school style with a business savvy sense, filling vital puzzle pieces for the VSL concept. With hopes to compete in his first sanctioned USA boxing match at the age of 52, he is more motivated than ever to design the perfect training and fighting equipment—aiming to prepare both himself and others for victory.


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